In 1912, a much larger Figure Eight roller coaster opened on the site of the present Pleasure Park, and this took most of the business away from the Switchback. The Switchback only managed another two years; it finally closed in 1914.

When the Promenade was built in 1923, the Council moved the fairground from the beach into a permanent site adjacent to the Figure Eight. White Bros, who had the beach lease, therefore were the first tenants of the Pleasure Park, and remained there from 1923 to 1929.

When White Bros tried to renew the lease in 1930, they found that Pat Collins had outbid them. This was in response to White Bros outbidding Collins at the Evesham Pleasure Park. Just to rub salt into the wounds, Collins actually named the Barry Island Park to 'Evesham Pleasure Park'.

White Bros moved across the road to a new site, which they named Cosy Corner.

The Figure Eight coaster was demolished in 1939 and replaced by the giant Scenic Railway (a rebuild of the Scenic Railway from the 1938 Glasgow Empire Exhibition).

In the 1950s Pat Collins' brother, John, took over and ran the fairground until 1966, when it was taken over by John's sons John Jnr and Pat Jnr. That year, the camp opened and provided the park with more footfall than ever before!

Thanks to Nick Laister of Joyland Books for the history of the Pleasure Park!